Sell-thru Specialist Italy - W/M

Job Description


The sell thru specialist is responsible to enhance the consumer experience, the brand visibility and accelerate the stock rotation by leveraging the sell thru toolbox delivered by the Brand, delivering an excellent omnichannel Salomon consumer experience and qualitative Brand visibility.

The role’s primary focus is to ensure adequate Brand and Product presence in the assigned stores through VM, maximize sales through higher conversion actions, enhance the stores’ relationships and report back to the business on most important indicators.

In-store visibility – VM responsible



• Visit assigned stores after first seasonal drop and regularly to implement best-in-class execution of Salomon branding and products


• Ensure brand and products are in the right space, visible, re-arrange if needed


• Products, fixtures, branding, communication maintenance and enhancement


• Implementation of seasonal stories and product technologies and warrant of Campaign visibility through branding tools and aesthetic sense


• Management of shop windows and engagement zones, coordination of Salomon branding spaces construction


• Help the sales team to negotiate and obtain prime location for Brand and products placement


Sell-out support



• Carry out promo/ sell-thru days/ demo days


• Support Campaigns and drive-to-store consumers and communities’ events and activations


• Identify and facilitate potential stock replenishment/ return opportunities and submit reorders proposal to salespeople


Shop Pro engagement



• Deliver store staff Brand and product trainings at store/s level and bigger clinics


• Manage relationship with Shop Pros and develop their Brand love


• Support for trade fairs and local events where applicable


• Facilitate business opportunities through strong relationships


Stores KP Is reporting



• Brand visibility reporting: photos of Salomon dedicated spaces, windows, branding with recommendations for improvement


• Periodically create summaries from trainings including statistics and feedback


• Competition benchmark feedback


• Sell thru performance monitoring - where applicable


Sportstyle stores focus



• Instore check and report discrepancies versus standard (branding, assortment)


• Sell-out: support KA team in organized events in the store


• Manage relationship with store staff (incl. seeding) and develop their Brand love


• Be the eyes and ears in epicentre for Sportstyle GenZ, gain information from shop pros on product demand and consumer


• Regularly feedback KA teams with information


Qualifications




• Excellent interpersonal skills: Ability to develop strong relationship


• Influential skills: Be able to influence and make things happen


• Output orientation: set themselves ambitious targets, achieve them and know when to step back to improve the results. Be proactive, assert themselves


• Sense of customer service: Understand and integrate the needs of internal/external clients, to respond adequately in line with the interest of the company


• Ability to work as a team member and to collaborate: Promote information sharing and team spirit, contribute to collective efficiency


• Creativity and innovation: Explore, make new ideas come to life, striving ceaselessly to improve. Be creative to fall within innovation projects regardless of their level of responsibility


• Professional commitment: Demonstrate passion and personal investment to develop our brand


• Integrity and trust: Respect corporate values and the duty of confidentiality


Education  : Degree in Marketing or similar relevant field or similar education in VM or Retail Management

Experience :



• 3+ years of experience in VM, training, sales or Trade Marketing


• Sportstyle/ Sport industry experiences or passion for fashion &sport is an advantage


Foreign languages:   English and Italian fluent

Computer skills: command of Microsoft Office


Additional Information




• Contract : Permanent, full time


• Driving License mandatory


• Location : Treviso


• Ready to travel more than 80%, to do overnight stays and work on weekends