Digital Marketing Lead
RM Staffing B.V.
Firenze
25
Scarso
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Azienda: RM Staffing B.V. Firenze
Key Responsibilities:
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Digital Strategy &Growth
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Develop and execute a full-funnel digital marketing strategy tailored to Reboot Monkey’s B2B tech services.
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Launch and manage performance campaigns across Google, Linked In, Meta, and other key platforms.
2. Lead Generation &Conversion
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Design and optimize conversion funnels to drive sales-qualified leads for enterprise clients and technical recruitment projects.
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Work cross-functionally with Sales, Talent Acquisition, and Operations teams to align on messaging and pipeline goals.
3. Content &Brand Storytelling
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Create and oversee high-impact content—blogs, social posts, newsletters, case studies, whitepapers, and more.
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Ensure consistent brand voice, visual identity, and tone across all digital touchpoints.
4. SEO, SEM &Analytics
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Improve our organic presence through advanced SEO strategies (technical + content-based).
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Plan and execute paid search/display/social campaigns with a focus on ROI.
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Monitor KP Is and performance metrics using tools like GA4, Pipedrive, Search Console, and SE Mrush.
5. Website Management &Optimization
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Oversee website strategy and updates (in collaboration with designers/devs) to ensure optimal UX, SEO, and lead capture.
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Run A/B tests and CRO experiments to improve landing page performance.
6. Partnerships, PR &Outreach
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Explore digital partnerships, guest posting, and backlink-building strategies to expand brand reach.
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Bachelor’s degree in Marketing, Communications, or a related field. Master’s preferred.
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3–5+ years of hands-on experience in digital marketing, ideally in B2B tech or IT services.
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Proven track record of building and optimizing multi-channel digital campaigns.
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Strong command of tools like Google Ads, Linked In Ads, Meta Ads Manager, Pipe Drive, Word Press, GA4, SE Mrush, Canva, or similar.
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Excellent copywriting and storytelling abilities with a keen eye for detail and design.
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Data-oriented mindset with a deep understanding of performance marketing and analytics.
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Self-motivated, proactive, and comfortable in an agile, remote-first environment.
Expected pay range
500- 700 Euros
✔ RM Staffing B.V.