Social Media Manager, AD Italy (Freelancer)

Job Description


Location:
Milano, MI
The Role

Architectural Digest Italy is looking for an enthusiastic Social Media Manager to drive the activity of the brand on social media. The role will manage the day-to-day social posting and strategy on key platforms such as Facebook, Instagram and Tik Tok, and support the Audience Development Manager and the Editorial Team in the launch of covers and special content. The Social Media Manager will be working collaboratively across teams to deliver on sponsorships, manage social partnerships, and contribute to the digital growth of the brand.

Please note that this role will collaborate with AD as a freelancer using an Italian VAT Number (P. IVA).

Primary Responsibilities: 


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Manage day-to-day posting, editing and optimization of content on multiple social media platforms, including Facebook, Instagram, Tik Tok and Pinterest



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Master AD’s editorial voice



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Work closely with the Audience Development Manager and the Editorial Team to roll out monthly cover stories and features across social media



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Brainstorm new ideas and plan rollout strategies for testing with the Audience Development Manager 



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Adjust social strategy according to KPI pacing and share results with the rest of the team



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Collaborate with the Sales team for the implementation of sponsorships through social media


Primary Skills & Qualifications: 


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Previous social media experience, preferably in environments related to design and architecture (magazines, studios, showrooms, public institutions)



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Owning of a VAT Number (P. IVA) or availability to open it



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Italian mother tongue with professional working proficiency in English



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Good knowledge of tools for social media posting such as Dash Hudson and Social Flow



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Good knowledge of tools for social media analytics such as Google Analytics, Parsely and Listen First



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Strong editorial judgement, with a passion for the topics and the tone of voice proposed by AD



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Strong writing and communication skills



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Ability to identify and select powerful images



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Excellent organisational skills, focus, and attention to detail