Social Media & Community Specialist
QVC
Brugherio
30
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Azienda: QVC Brugherio
If those acronyms look familiar to you and don't appear just as random letters, then this is the right Job Advert for you!
We are looking for a Social Media & Community Specialist to join our fantastic team in Brugherio (MB) for a full time permanent role.
Who We Are
QVC empowers shoppers with knowledge and shares insights in a lively, engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via our 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.   In 2021, QVC International served 4. 7 million customers and has more than 7,000 team members in the . , Germany, Japan, Italy, Poland and China.
Your Impact
Directly reporting to the Social Media & Community Manager you will be responsible for the brand identity across all social platforms ( Facebook, Facebook Group, Instagram, You Tube, Tik Tok) and help establish the organization’s overall strategy on community platforms to convert audiences into customers and advocates. You will interact with social media and clients communities to promote QVC brand, QVC commercial proposal, promo and events and build an editorial calendar and related compelling, consistent and meaningful content on all social media and clients communities.
As a Social Media & Community Specialist you will:
Social Media Strategy:
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Be responsible for the brand identity across all social platforms ( Facebook, Facebook Group, Instagram, You Tube, Tik Tok), working directly with the other social media and influencer specialist and content teams to ensure all content is brand right and meets platform best practices.
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Implement and execute social media strategies that build brand awareness, generate engagement, traffic and sales.
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Stay current with social media trends and best practices.
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Manage customer service strategy on social media platforms – Partner with CS on integrating engagement and two way conversation with our audiences on social platforms.
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Develop a multi-platform social media video & content strategy which works with Facebook, Facebook Group, Instagram, You Tube, Tik Tok.
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Implement a cross channel social marketing plan (including content strategy).
Community Strategy:
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Help establish the organization’s overall strategy on community platforms, including social media platforms ( Facebook Group) and Ambassador platform, to convert audiences into customers and advocates.
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Be responsible for implementing, and managing long-term initiatives to drive growth in revenue, traffic, and engagement across QVC’s community.
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Collaborate with Talent teams and MSE Team and provide input into community strategy, provide best practices, guidelines and expertise.
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Own user generated content strategy and nurture our visual community in collaboration with other departments (on-air and across digital platforms).
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Monitor brand, vendor, competitor & influencer conversations utilizing QVC’s social listening tools.
Social Media & community Deployment & Moderation:
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Build the editorial calendar/scheduling, write and review and approve on social media platform and community platforms.
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Generate, edit, publish and share content daily, ensuring consistent communication with our social media followers/ambassadors.
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Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
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Moderate user-generated content and messages appropriately, based on company and community policies.
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Manage social selling opportunities in partnership with Digital Store team.
Social Media Analytics:
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Analyze analytics reports in coordination with Customer insights. insight on traffic, demographics, effectiveness to drive improvements in traffic /engagement, social insights.
What you bring
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Degree or equivalent in Marketing, Communication, Media or other related subject.
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At least 3+ years experience in the same role in an Agency or in a big company (experience in Retail would be considered a plus).
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Advanced knowledge and understanding of social media platforms ( Facebook, Instagram, Tik Tok, X, Youtube).
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Good knowledge and use of photo and video editor tools ( Canva, Adobe Express).
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Good knowledge and use of social insight tools ( Sprinklr, Metlwater, Meta Insights…. ).
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A creative thinker with strong storytelling skills.
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Can-do positive attitude and flexible with changes in the business and demands of a fast-paced environment.
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Ability of growing relationships with internal and external stakeholders and contributors to digital content. Â
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Good knowledge of current web and social trends and one or more content management systems – used to publishing content directly.
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Experience of managing successful campaigns that drive traffic for acquisition, retention and sales.
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Fluent Italian and English.
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Nice to have your portfolio attached.
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Curated Experiences. Infinite Possibilities.
Qurate Retail Group is a family of six leading retail brands – QVC, HSN, Ballard Designs,  Frontgate, Garnet Hill and  Grandin Road – all dedicated to providing a more human way to shop. We’re an inspired and diverse team that comes together to combine shopping and entertainment to curate products, experiences, conversations and communities for millions of highly discerning shoppers. It’s a fun, fast-paced world, and what really sets us apart is our culture and talent experience.
When you’re part of Qurate Retail Group, you’ll be working for one or with many of our consumer brands and joining a global team (. , UK, Germany, Japan, Italy, Poland & China), committed to diversity, equity and inclusion, where you can be authentic, bring fun and energy to your workday, and make an impact. Join us as we embrace the future, drive progress, and work together to enrich life’s everyday moments – it’s our path forward!
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2024 QVC, Inc. & HSN, Inc.
✔ QVC
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