Senior Digital Product Manager - Demand

What’s We Road, you ask? Great question. In a nutshell: we do group adventures. We group strangers together and help them share incredible experiences around the world together. The result? Lifelong friendships that blossom from a group of people who didn't know each other a few days before. Lovely, aint it?


ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES
Founded in 2017, We Road is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!
With 200 team members and 3K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 300+ destinations worldwide.
We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.
Sounds exciting? Before you apply, please read through our Cultural Manifesto 👥
ABOUT THE ROLE
JOB TITLE: Senior/ Staff Product Manager - Demand
LOCATION: Full remote or Hybrid ( Milan)
Full remote preferred locations: Paris, London, Berlin, Barcelona.

TYPE OF CONTRACT: Permanent, full time
SALARY RANGE: 55 - 71k + BONUS + 8€ MEAL VOUCHERS
What you'll do:


Our Upper funnel demand team imagines the ideal experience for our consumers and works backwards, creating innovative products to delight our consumers as they search for our products and engage with our international websites


Develop strong empathy for our consumers


Own the overall roadmap for consumer engagement ranging from when they land on our website for the first time to when they decide the right product to buy.


Lead initiatives to better match consumer intents in time and space with effective digital solutions that increase engagement and utility for our consumers


Maintain and prioritize the product backlog for driving business and user outcomes


Drive alignment across product teams ( Technology, Design) and key cross-functional partners ( Marketing, Global Operations, Customer Support, Trust, etc. ) to ensure initiatives are prioritized for wider roll-out or piloted to test and learn


Experience with end-to-end product delivery (including writing product requirements and specs, user stories, acceptance criteria, user flows, and wireframes)


Experience with feature delivery and tradeoffs of a product


Experience contributing to engineering discussions around technology decisions and strategy related to a product



What we’re looking for:


5+ years of experience in a product management role in a product company


Success in building and scaling international consumer products and ecosystems that people love


Strong analytical mindset


Practical experience in user research


Hands-on experience across all stages of the product life cycle


Experience working with cross-functional teams


Excellent project management, scheduling & prioritisation skills


Great communication skills






You will love working at We Road if:


You dream big, aim higher, and push yourself beyond limits you didn’t think possible. Challenges excite you, and you’re hungry for the next win.


You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other.


You’re an entrepreneur at heart, take responsibility from day one, and move fast to make things happen.


You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt—because growth comes from action.


You believe in the power of people. Our We Roaders and Travel Coordinators are at the core of everything we do, and you’re eager to be part of something bigger.






What we can offer


A free We Road trip every year – Choose your dream destination… or travel even more as a Travel Coordinator.


Opportunities to learn – We invest in your growth with training and learning opportunities.


Best-in-class benefits – Generous parental leave, wedding & baby bonus


Unlimited holiday – You are a master of your own time. And your birthday? Take a half-day off, always.


Fun – Team events, meet-ups, and unforgettable moments.






Ready to apply?
The selection process will consist of:


introductory call with P&C


technical and background-based interview with Hiring Manager


Case Study/ Second technical interview







We Road is an equal opportunity employer: we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.
Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. DON'T TRY AND BE PERFECT but just go for it and send your application regardless.