Product Marketing Manager Cybersecurity

We are a Cloud &Cybersecurity Provider, our focus is to provide medium-sized and large companies with Cloud services at the highest level of reliability and performance, integrated with Cybersecurity solutions that protect their data and applications.

We are looking for a curious and proactive colleague to join our Marketing Team as PRODUCT MARKETING MANAGER CYBERSECURITY.
The selected candidate will connect marketing team with the business unit Cybersecurity, sales and presales departments and play a key role in shaping go-to-market strategies and product positioning.

Responsibilities of the selected candidate include:

Creation and Management of Service Documentation
Develops and maintains, throughout their entire lifecycle, the appropriate communication assets for the services within their business unit. These may include: whitepapers, brochures, articles, demo videos, datasheets, sales guides, battlecards, presentations, and service documentation, making them available to the sales management to facilitate customer proposition activities.



Sales Enablement / Ree Vo Academy
- Produces the materials for the Ree Vo Academy useful for training internal sales team, as well as partner sales teams, on the features, benefits, and positioning of the services within their business unit.

- Participates in the delivery of Ree Vo Academy training through webinars and in-class training.



New Service Launches
- Positioning: Defines what differentiates a new service in the market (and from competitors).
- Messaging: Crafts clear and compelling messages to communicate the service's value to the target audience.
- Go-to- Market Strategy: Develops a launch plan and contributes to related activities, working closely with marketing, sales, and other business functions.



Marketing and Demand Generation
- Campaign Management: Collaborates on the planning and execution of marketing campaigns and activities aimed at generating demand and increasing market awareness of the business unit's services.
- Measurement and Analysis: Monitors marketing performance to identify opportunities for improvement.


The ideal candidate meets the following requirements:
Hard Skills:



• Bachelor's degree in Economics, Communication, Business Management or related field;



• 10 years of experience, at least 5 years in Product Marketing or Strategic Marketing;



• Experience with cybersecurity products, go-to-market planning and positioning;



• Strong understanding of B2B marketing;



• Ability to develop sales and marketing assets (datasheets, battlecards, presentations, etc. ).



Language Skills:



• Good command of Italian and English, both written and spoken is mandatory;



• Good command of French and/or Spanish is a plus.



Soft Skills:



• Excellent communication abilities to work effectively with internal and external stakeholders;



• Proactivity;



• Team player who enjoys cross-functional environments;



• Analytical and problem-solving mindset.



If you enjoy challenges and actively contribute to company success, we are the right place for you!

Company locations: Vimercate (MB), Roma, Catania, Cascina (PI)




Settore: Informatica

Ruolo: Marketing/ Relazioni esterne

Tipo di occupazione: Contratto a tempo indeterminato